THE NEW YORK TIMES House & Home Section May 11, 2006
"The Secret Source Is Out" by Kimberly Stevens
"Ms. Hartmeier frequents small decorator-owned boutiques like Chapman Radcliff Home, an eclectic furniture and object store in West Hollywood where the owners have occasionally been generous about sharing their sources with her. One of her favorite sources is decoratorsbest.com, where she can get any fabric she needs. She recently purchased a Kelly Wearstler design she saw in a magazine to reupholster a pair of Lucite stools."
HOUSE & GARDEN June 2005
"Give DecoratorsBest the name or code number of a trade fabric you want, and they can get it in seven to ten days if it’s in stock."
DOMINO MAGAZINE Straight-To-Consumer Retailers
Stores and websites where you'll find the fabric, wallpaper and other supplies you need.
Decorators Best
New York, NY
212-722-6449
decoratorsbest.com
The Wall Street Journal Online- March 06, 2006
"Interior Decorators On Where To Shop the Web for Home Decor"
By Elizabeth Blackwell
"The fabric site that came up most often among our designers was kravet.com. But since only design professionals can buy directly here, consumers could go to sites like decoratorsbest.com, which carries some Kravet fabrics."
The San Francisco Chronicle- May 24, 2006
"Traditional interior design trade in trouble as democracy arrives" by Kimberly Stevens
The Web site(DecoratorsBest.com) is one of many that make formerly to-the-trade-only fabrics and furnishings easily accessible to nonprofessionals.
Daily Living Blog- May 17, 2006
Started in 2004 by interior designer Barbara Karpf, Decorators Best sells (mostly traditional) fabrics and wallpapers from trade manufacturers such as Robert Allen, Ralph Lauren, Waverly, Kravet, and of course Lee Jofa. Like regular trade showrooms, Decorators Best will allow you to reserve fabric, see cuttings for approval and ship your order directly to the workroom of your choice. Decorators Best can also order additional fabrics than what is on the website (you just need to send them a style number...).
Storefront Newsletter January 2006
"DecoratorsBest Makes Way to the Top"
"Home decorating fabric and wallpaper merchant finds success through StoreFront’s Search Engine Marketing Services.
When Barbara Karpf launched DecoratorsBest back in 2004, she didn’t know what to expect. Fortunately she found StoreFront and was pleasantly surprised with how easy it was to get her site up and running. But just getting a site up and running doesn’t necessarily lead to success if you can’t drive the right traffic to your site.
Pleased with the services she received in helping her launch her online store, Karpf elected to turn to StoreFront when she needed help with search engine optimization.
"Our rankings improved since we started utilizing StoreFront. In the last six months, our sales have more than doubled," said Barbara Karpf, President of DecoratorsBest. "We also decreased our pay-per-click advertising expenses and are much more profitable. The traffic to our site is substantial and constant. It increases monthly. A majority of our inquiries turn into sales. We’re so busy we need more help."
Karpf attributes much of her success to keyword selection. StoreFront’s experts helped her select a set of keywords specific to the products her site carried, which produced better, more cost-effective results than the broader keywords she used previously. Currently, searches for keywords like designer drapery fabric, designer wallpaper, and Ralph Lauren wallpaper all result in a front page listing for DecoratorsBest.com on both Google and Yahoo.
DecoratorsBest features the best home decorating upholstery fabrics and designer drapery fabrics plus discount designer wallpaper offered in design centers. Many decorating fabric items are sold exclusively to interior designers for their clients and are now available to the general public through their site. And now, through the help of StoreFront’s Search Engine Optimization Services, they are much easier to find.
To learn more about what StoreFront’s Search Engine Marketing Services can do for you, click here."
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