Fresh maximalism is a look that's individual, comfortable and comforting, and above all, happy and optimistic. It's a look that captures the romance of pattern and optimism of color, and inspired by nature.
William Morris’s timeless Arts & Crafts patterns are exemplary of this trend.! It’s no wonder that today his designs and inspiration thrive. They are more popular than ever!
Featuring swirling leaves, thieving birds, rose-filled trellises, and fruit tree branches, the naturalistic designs of William Morris have a unique timeless quality. The success of his wallpaper designs, relies on his well-practiced and close observation of nature. Morris’s patterns were always subtle, stylised evocations of natural forms rather than literal transcriptions.
Inspired by Morris, Rifle Paper and A-Street's "Annelise" collection have beautiful designs that re ideal for creating a Frsh Maximalist look.
